Meet the leaders who Boost our brand.
Brand President, Boost Home Health Care
As Boost Brand President, Larry oversees the strategic growth of the Boost Home Health Care Franchise Brand. Larry possesses over twenty years of Home Care Executive Leadership & Operations experience directing both non-medical and medical Home Care agency Operations. Larry began his Franchise journey as a long time franchisee in the Home Instead franchise network. More recently, Larry has provided franchised home care agency owners consultation and brokerage services, helping to facilitate franchise resales.
CEO at Best Life Brands
As CEO, J.J. oversees the strategic growth of Best Life Brands. A franchising and retailing expert, Sorrenti has led multiple companies to award-winning results over the past 25 years. Formerly president of Safeguard Business Systems, a division of Deluxe Corporation, his experience also included serving as CEO and board member of Hollywood Tans, CEO of Huntington Learning Centers and Senior Vice President and General Manager at General Nutrition Centers. J.J. is also involved with the International Franchise Association (IFA) and sits on the board of trustees for the IFA Education Foundation.